National Coatings Blog

What is "Critical Peak Pricing?" How does it Relate to Roofing?

Posted by Nicole Gale on Thu, May 08, 2014 @ 11:00 AM
More specifically: How can electrical utility initiatives help me save money when I coat my roof white?

Critical Peak Pricing (CPP) is a pricing model used by electrical utilities where the cost per kilowatt-hour varies, depending on time of day.  Electricity peak demand times, usually in the afternoon in the summer, will be charged at a premium or higher rate than other times during a 24 hour period.  The term "net metering" is sometimes used to determine and record peak demand.   Electrical utility companies have begun installing "net meters" that calculate kilowatt usage during "peak demand" and "normal or low demand" periods.  This information is used to determine costs based on this two-tier pricing model. 

"So how does this relate to roofing?" If the user can reduce electrical usage, they will save money.  This can easily be accomplished by reducing air conditioning electricity usage.  A very easy and cost-efficient way to achieve this is to coat the building's roof with a white reflective roof coating

The roof life extension benefits of white reflective roof coatings have been well documented.  Now, the initiative described above offers even more of an incentive to coat your roofs white with National Coatings AcryShield roof coatings. Download our Roof Coating Systems brochure to find out more.
Cool Roof

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Coating Opportunities - Roof coatings offer environmental benefits

Posted by Nicole Gale on Thu, Apr 17, 2014 @ 09:00 AM

Consider these frequently used terms: sustainability, carbon dioxide emissions, greenhouse gases, carbon footprints, cool roofing, climate change, Title 24 and energy rebates, to name a few. Each of these connote a necessary change in our political, environmental and economic thinking, and they all can affect building envelopes—especially roof systems.

The recent confluence of these political, environmental and energy-related issues has afforded many opportunities for reflective roof coatings. (Reflective roof coatings have solar reflectances greater than 0.70 and thermal emittances greater than 0.75, according to ASHRAE 90.1, "Energy Efficient Design of New Buildings Except Low-Rise Residential Buildings.") Being aware of these opportunities may allow you to generate new business for your company.

A few definitions

Although the terms "sustainable," "cool" and "green" are being used more frequently in the construction industry, defining these terms can be confusing.

Webster's New World™ College Dictionary defines "sustainable" as: "designating, of, or characterized by a practice that sustains a given condition, as economic growth or a human population, without destroying or depleting natural resources, polluting the environment, etc."

This definition is problematic for the construction industry because it is so nebulous. And the question that then arises for roofing professionals is: How does this vague concept relate to building envelopes—specifically, roof systems?

During a sustainable low-slope roofing workshop held by Oak Ridge National Laboratory, Oak Ridge, Tenn., in 1996, a "sustainable" roof system was more specifically defined as: "A roofing system that is designed, constructed, maintained, rehabilitated and demolished with an emphasis throughout its life cycle on using natural resources efficiently and preserving the global environment."

Focusing on the "maintained and rehabilitated" portion of this definition, it becomes incumbent on roof system designers and manufacturers to consider how roof systems can have long life cycles with accompanying low life-cycle costs. This is referred to as "forward design" and begins with prudent selection of a roof system and roofing materials. A comprehensive understanding of how a roof system ages under normal conditions will provide guidance in selecting roof maintenance coatings and other ancillary products to prolong a roof system's life.


Cool Roof


With reflective coatings, roof systems originally installed by a contractor can be inspected and maintained as part of a long-term roof asset maintenance program.


If a roof system is coated—either initially or after some time—and then recoated periodically as the coating slowly erodes as a result of natural weathering, annual life-cycle costs can be reduced dramatically compared with the traditional "install, reroof, tear-off, install" approach. Therefore, with reflective coatings, roof systems originally installed by a contractor can be inspected and maintained as part of a long-term roof asset maintenance program.

"Cool roofing" and "green roofing" are equally confusing terms and sometimes are used interchangeably. However, "green roofing" and "vegetative roofing" also sometimes are used interchangeably.

To help clarify, cool roofing can be achieved by installing a white or light-colored membrane or coating a membrane with a white or light-colored roof coating. A vegetative roof system requires a waterproof membrane and plantings. In addition, considerable planning is needed to account for the likely increase in dead load on a roof because of the growing medium and plants. Moreover, the increased live load must be accounted for when the medium becomes saturated with rain water and plants grow. I believe coatings are a simpler option and far easier to maintain than vegetative roofing.

The phrase "cool roof colors" often is used in marketing to promote certain classes of coated roofing products employing advanced pigmentation technology. However, "cool" is a relative term, especially when used to promote products.

To obtain a clear, objective measurement of the comparative solar reflectance of roofing materials, I suggest you refer to the Cool Roof Rating Council (CRRC). Solar reflectances and thermal emittances of most roofing products are listed on CRRC's Web site, (The data has been generated by independent third-party laboratories.)

A "hot" issue

There is significant controversy about the much debated global warming issue. Is the climate getting warmer? Is it the result of carbon dioxide emissions? Can it be slowed down?

Regardless of which side of the argument you support, one thing is certain: Urban areas are getting warmer during the summer. This phenomenon, known as the heat island effect, has been studied and well-documented. Lawrence Berkeley National Laboratory (LBNL) in Berkeley, Calif., even has a Heat Island Research Group devoted to this issue.

And The Group of Eight, an international forum for the world's eight major industrialized economies—Canada, France, Germany, Italy, Japan, Russia, the United Kindom and the U.S.—has issued a long-term goal for reducing carbon dioxide emissions in their countries.

Cool Roofs

Reflective roof coatings (and membranes) have demonstrated their ability to reduce air-conditioning costs when used instead of dark roof surfaces.

These developments provide an opportunity for reflective roof coatings to demonstrate their abilities to reduce buildings' heat gain and electric consumption and help reduce the heat island effect. Cooler roofs transmit less heat into buildings and can help reduce air-conditioning electricity costs.

The California Energy Commission has concluded reflective roofs can reduce a building's energy use by 20 percent and save consumers money—the potential annual energy savings in the U.S. is in excess of $1 billion. Additionally, when electricity is conserved, less carbon dioxide is emitted from power plants.

In a study to be published in the scientific journal Climate Change later this year, LBNL estimates that replacing nonreflective dark roofing materials with reflective ones on an average building with a 1,000-square-foot low-slope roof system would result in a carbon dioxide offset of 10 metric tons annually. With an offset value of $25 per metric ton, that could save a building owner $250 per year. Obviously, benefits would be greater in places such as Phoenix, where air conditioning often is used throughout the year.

Because reflective coatings can help cool the earth, LBNL has proposed an international "cool cities" campaign to organize 40 of the world's largest cities in tropical and temperate zones to develop programs requiring reflective coatings and cool-colored pavements—which also can help reduce heat islands—when roofs are initially constructed and pavements installed.

The projected estimate for worldwide carbon dioxide emissions in 2025 is 37 billion metric tons; a proposed global carbon dioxide offset from reflective coatings and pavements would be 44 billion metric tons valued at $1,100 billion, enough to offset more than one year of total global carbon dioxide emissions.

In addition, California is promoting reflective coatings through its Title 24 legislation, which was updated in November 2005 and is the most recent step in California's move toward increased energy efficiency. The legislation is to be updated again this year, and changes will go into effect July 1, 2009.

Since 2005, Title 24 has required commercial buildings with low-slope roof systems to have reflective coatings. And beginning in 2009, Title 24 will require new residential roof systems and all retrofit constructions in California to have "cool-colored" roof systems that reflect more of the sun's rays than current roofing materials of the same color. These programs and mandates provide opportunities for the use of reflective roof coatings.

Energy rebates

It is a fact that electrical utilities do not want to build new generating capacity, primarily because it is a costly, long, bureaucratically ridden process. And according to ORNL, one-sixth of all electricity consumed in the U.S. is used to cool buildings.

This past summer, Texas electrical utilities deregulated their pricing schedules for electricity to all customers. This created a dramatic increase in the price of electricity. Other states are expected to do the same, and commercial building owners are pursuing all routes—reflective roof coatings being one example—to reduce electricity costs.

Reflective roof coatings (and membranes) have demonstrated their ability to reduce air-conditioning costs when used instead of dark roof surfaces such as asphalt, polymer-modified bitumen and EPDM. This first was demonstrated on a large scale through cooperative research conducted by Rohm and Haas, Philadelphia; The University of Southern Mississippi, Hattiesburg; and Mississippi Power Co., Gulfport, in 1985. This fundamental and groundbreaking energy study of reflective roof coatings, titled "Building for the Future," clearly demonstrated the ability of a white surface to not only reduce peak demand by reflecting the sun's rays but also cause the peak demand to occur later in the day.

Insulation issues

It is common knowledge that incorporating more insulation into a roof system will reduce a building's heating and cooling costs.

However, "Energy Factors and Temperature Distribution in Insulated Built-Up Roofs," a document produced by the National Caucus of Environmental Legislation in February 1981, concluded a built-up roof membrane applied over insulation having high thermal resistance will be subject to higher temperatures than one placed over insulation with lower thermal resistance. Higher temperatures are likely to reduce a roof system's service life by accelerating decomposition and embrittlement of bitumen. Therefore, an optimized roof system would employ a highly reflective white roof coating surface to protect the membrane and heavily insulate the roof to reduce heat transfer from inside the building.

The report also stated color directly affects solar heat response and radiative cooling of a built-up roof and a white surface has the lowest temperature.

Although this was known to the scientific roofing community in 1981, it is now becoming much more relevant. In 1981, reflective roof coatings were limited to use only on spray polyurethane foam roof systems. Now they are installed on all types of roof systems.

Program opportunities

The U.S. Green Building Council's Leadership in Energy and Environmental Design® (LEED) Green Building Rating System™ is a prominent benchmark for achieving sustainable construction.

Of the total points achievable for LEED ratings, only one point is devoted solely and directly to roof systems. LEED requires a minimum solar reflectance value of 0.78 for low-slope roofing and 0.29 for steep-slope roofing.

 Cool Roofs

Once used only in warm climates, reflective coatings now are used throughout the U.S.


Additionally, the U.S. Department of Energy's ENERGY STAR® program, which has become a recognizable and valuable tool for making informed decisions regarding electrically operated appliances and other equipment, offers some opportunities for reflective roof coatings.

The ENERGY STAR program, originally developed in the 1990s, has been upgraded to include more rigorous standards for reflectance and thermal emittance. Although the solar reflectance requirements have not changed, other requirements have been implemented. Most notably, the previous version did not require listing of products' thermal emittances, but the new version does.

The previous version also allowed aged solar reflectance to be measured after cleaning a roof. This could yield erroneous results as roofs typically are not cleaned during their service lives. The new version does not permit cleaning before measuring aged solar reflectance.

A word about cleaning: Some controversy exists regarding cleaning a highly reflective roof surface to restore its original solar reflectance. For example, it often is extremely difficult to get a building owner to inspect a roof twice a year, much less clean it. Also, improper or aggressive cleaning may damage a roof surface, especially aged seams and termination points, resulting in leaks.

Additionally, Florida Power and Light's (FPL's) Business Building Envelope Program is providing incentives for roofs with reflective surfaces. This incentive program is financially beneficial; the building owner receives a rebate, lowers his or her energy bills yearly, and lengthens the service life of his or her roof system.

The FPL incentive for applying a reflective roof coating to a building is $0.45 per square foot, helping save money on a building owner's FPL energy bill. In addition, approved coatings also protect roofs from harmful ultraviolet rays, which helps extend roofs' life cycles. To receive the incentive, coatings must meet ENERGY STAR requirements and have an aged solar reflectance of at least 73 percent as listed on CRRC's Web site. Only a small number of roof coatings meet this demanding requirement.

Future growth

Reflective roof coatings no longer are considered ancillary products. Once used only in warm climates, reflective coatings now are used throughout the U.S. Continued emphasis on political, environmental and energy-related issues likely will further drive interest in and, more important, use of reflective roof coatings.

(This article was originally posted in the Professional Roofing Magazine, Nov. 2008)

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Roof Coatings are Excellent for Flat Roof Surfaces

Posted by Nicole Gale on Thu, Dec 26, 2013 @ 10:00 AM

With all the options on the market for flat roof materials, why should I choose a roof coating system for my building?

Flat Roof materials

Excellent question! Roof coating systems have 4 primary benefits that other flat roof materials cannot offer:

1.    Spray Applied – Custom Tailored to YOUR Roof’s EXACT Needs
A roof coating system is applied by spraying the coating directly over the existing aged or failing membrane. This allows the coating to spread to those hard to reach areas, go around and under pipes, fully covering the surrounding surface areas of skylights, gutters, HVAC systems and other equipment placed on your roof. Other flat roof materials, such as single-plies, require you to cut around and patch these areas with a roof sealer. Not only does this add additional cost in labor, but these cut out and patched areas do not provide the same waterproofing protection as a single, fully adhered, monolithic membrane. A roof coating system covers the full surface of a roof field, leaving no unprotected areas to insure full waterproofing. Roof coatings provide excellent protection and coverage no matter what particular characteristics your roof possesses.

2.    Seamless
A seamless roof membrane is an ideal membrane because there are no holes, seams or patched areas that could create a possibility of leakage to occur. AcryShield roof coatings are packed full of ingredients that allow them to expand and contract with the changes in weather temperature. The seamless membrane moves together and pulls at an even rate across the roof field when temperatures rise and fall. Single-ply membranes such as TPO, EPDM and Hypalon have seams that are welded together and puncture holes where the single-ply is rolled out onto the roof and adhered to the existing membrane. These seams and holes carry the majority of the extra stress and pressure when the weather changes and are often the first areas to being tearing, causing leaks and premature roof failure.

3.    High Reflectivity – Added Protection to Prolong Roof Life
Roof coatings come in a range of colors but when looking for a highly reflective coating, you want to choose a bright white one that is full of UV blocking pigments. These pigments are necessary to provide protection for your roof from the leading cause of roof degradation – the sun. The sun’s UV rays break down the surface of a roof, resulting in a brittle roof membrane that easily cracks and tears, causing early roof failure and leaks. This is preventable with a highly reflective roof coating, such as the AcryShield A590. National Coatings has multiple coatings that are listed on the Cool Roof Rating Council for having high reflectivity and solar reflectance. While roof coatings provide excellent reflectivity, it is important to note, proper roof maintenance is key when wanting to extend your roof life indefinitely. The AcryShield Roof Maintenance (ARM) System, provides exceptional waterproofing protection and coverage to your roof. When applied every 10 years, the ARM System allows you to restore your roof to new, while never needing to do a costly tear-off.

4.    Non-Disruptive Application
Lastly, a roof coating system is an excellent choice for a company that cannot be disrupted from their normal, daily work environment. When a National Coatings roof coating system is applied to your roof, there are no noises from drilling, nailing or seam welding and due to the ultra low VOC content in the coatings; there are no harmful or strong odors. This is why hospitals, hotels, malls, and many other fortune 500 customers have chosen to use National Coatings products.

For additional information on roof coating systems, check out our full product brochure!


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